This time of year, it’s easy to get caught up in holiday consumerism. Black Friday, Small Business Saturday, Cyber Monday … the shopping world assaults us with opportunities to spend money on material things. From my perspective, a far greater opportunity exists during this season of giving: Giving back, either by lending a hand to someone in need, volunteering your time, or supporting your favorite cause. Enter #GivingTuesday on December 2, a global day to celebrate generosity and to give.

It just so happens that a key trail in one of my favorite towns in Colorado is at risk of being lost to development—unless the Crested Butte Land Trust can raise $250,000 more by January 15 to purchase the land. For #GivingTuesday, I plan to make a donation to support this cause and protect a gem in my backyard.

You can read more about the Crested Butte Land Trust’s heroic effort to save the Snodgrass Trail in an article I wrote for Mountain Magazine. It’s my first for them. Check it out: Give a Little—The Crested Butte Land Trust Rallies for Access and Recreation on Snodgrass Mountain

How are you going to give back on #GivingTuesday?